OPPORTUNITY

Compete with McDonald's network of U.S. agencies to create a film that celebrates McDonald’s. Tap into a universal moment that brand buffs and fans can relate to. Make sure it’s entertaining enough to debut in front of 40,000+ attendees at McDonald’s Worldwide Convention during the opening ceremonies, preceding the CEO's corporate shareholder, franchisee, and employee address. ​

 

RESULTS

We created a film about a lost McDonald's french fry. The idea would prove to capture the imaginations of everyone attending the event. In fact, after reaching the podium and reading the crowds reaction to the film, the CEO requested that it be played a second time—to another huge round of applause—before launching into his prepared speech. The film was so well-received that McDonald's corporate aired it during the up coming Academy Awards and Super Bowl Pregame Show, as all the time slots during the game had been previously secured.​