OPPORTUNITY

Porsche buyers were visiting dealerships demanding their warrantied brakes be replaced due to squealing, at a significant cost to the company. They desperately needed to educate people on the origins of brake squeal and change perceptions around the issue.​

 

RESULTS

We developed an online film explaining how brake squeal is common in Porsche vehicles and a byproduct of their cars' impeccable engineering performance. Ensuring that the state-of-the-art braking system is working properly. Thus, turning brake squeal into a positive for Porsche owners and sports car enthusiasts alike. 

 

Within the first week of the film's release, 70+ trusted online automotive publications picked up the story. Resulting in over 1.7BN free media impressions. After the first quarter, Porsche dealerships reported related service issues dropped 63%. The film has since been translated into 37 different languages across 4 continents, but the best thing was hearing competitor brands like Audi were using the video to educate their dealer technicians on brake squeal.​