OPPORTUNITY

With high brand awareness but low brand familiarity, we proved La Quinta had to position themselves more clearly in travelers’ minds. Particularly business travelers, since they wanted to be considered a business-oriented chain.​

 

RESULTS

No one really knows what “La Quinta” means... in any language. So, we decided to clearly define it for everyone. The "La Quinta Means Business" campaign launched among digital/social channels driving click-through rates +45% and media cost-effectiveness +500%.​